St. Jude Children’s Research Hospital is running a fund raiser with the help of Robin Williams, Ray Romano, Jennifer Aniston, Sarah Jessica Parker, Bernie Mac, Jimmy Smits and Marlo Thomas and a bunch of companies.
It sounds like a great fund raiser and I really don’t want to pick on it but they happen to have one of the worst catchphrases in recent memory.
Thanks and Giving is an unprecedented coming together of celebrities, media, retail and corporate partners that asks the public to give thanks for the healthy kids in their lives, and give to those who are not, with the hope that some day all children will be healthy.
It actually pains me to read something like that. As all the regular readers know, I have twins. One is typically developing and the other is autistic. The quotation strikes a very strong nerve to me.
In my personal family, I would have to translate it as “Give thanks for Geetle and give to Pookie with the hope that some day all children will be healthy.
Now I know that St. Jude Children’s Research hospital is trying to help a lot of families where a child has a severe or even terminal illness. I cannot imagine any parent that would want to have to think about giving thanks for their healthy children and the other one…well, let’s see what we can do for him.
I know that is not the intent of their slogan. They are trying to get money so they can do great things and I am sure the fund raiser will be successful.
But, that slogan hurts. And, I would not be happy to receive the card you can order on behalf of the benefit.
I found out about all this over in a post in the Parenting Special Needs section of about.com and left a comment. Terri said she agrees that it is an unfortunate phrase and asks for suggestions for a better one. I don’t have one.
The best I could come up with would be something like:
asks the public to give thanks for the kids in their lives, and give to those who are not healthy, with the hope that some day all children will be healthy.
I don’t work in slogan and catchphrases.
Do you have a suggestion for a better phrase? If you do, go over and let her know in the comments.