Enough with Disney Princesses and Bob the Builder

by beagoodmom on January 15, 2007

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I would like to see toys and clothing starring some of the lesser known children’s characters. We like Arthur, Dragon Tales, Care Bears, Clifford the Big Red Dog, Curious George, and Dr. Seuss. But you rarely see them on products. Arthur apparently endorses only one product, NIX head lice treatment. I am not sure Marc Brown really understands the whole licensing game; he’s leaving alot of money on the table there.

I understand some people might say that the PBS characters might stay away from licensing because it conflicts with their not-for-profit goals. But what about Sesame Street characters? I assume all that licensing money goes to the Jim Henson group, not PBS. Who controls the licensing game and why do we only see products with certain over-exposed characters on them? Why do the characters featured on PBS have so much fewer licensed products? I assume its not PBS’s fault, since they probably just buy the rights to show the cartoons. So, it must be a decision made by the owners of those characters? Why wouldn’t they want their character’s face on sippy cups and underroos? Does anyone know?

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